With an experienced Czech travel guide, we created a guide that is bringing unseen places to hundreds of thousands of travelers each month.
During a time where travelers were “trapped” in their homes due to a pandemic and where many lost their source of income, Krista Audi launched a travel group focused on the beauties of the Czech Republic. Something unexpected happened – the group Amazing Places in the Czech Republic began to spread virally, growing spontaneously in front of the founder’s eyes and became one of the fastest growing accounts on any social network in the Czech Republic. To easily blog and share her travel tips with people, she needed a map with advanced filtering features. First, she tried the maps from Mapotic, after which she approached us with specific requirements. Together, we have created a map that is suitable for integration in a blog article and also works seamlessly in the travel enthusiast application, which soon gained thousands of downloads.
ABOUT THE CLIENT
Amazing Places in the Czech Republic is a popular Facebook group founded and managed by young traveler Krista Audi, who has traveled to more than 40 countries and also publishes the magazine HappyMag.cz. The group was formed on Facebook during the Covid lockdown in the spring of 2020. By the spring of 2021, it had amassed over 500,000 followers. Krista shares non-traditional tourist destinations with people and shows them that the Czech Republic is a wonderful location for tourists.
Aim of the project: Creating an application that provides travelers with a quick and easy guide for selecting their next trips.
In 2020, Krista Audi approached us with a plan to improve her travel map. “She established and managed her first map of amazing places on Google Maps, but she ran into limits – the map did not have enough features and did not allow users to filter according to their needs. It was also necessary to display the map in the Google map layer – we at Mapotic are independent from the map layers, so the data can be displayed in many different layers. ” says Ivo Gajdorus, CEO of Mapotic. That’s why she turned to Mapotic and described her ideas to us about what requirements the map must meet.
Krista has found that she needs a premium version of Mapotic, which allows her to easily insert map sections with precisely selected filters into blog articles.
To do this, she wanted a handy and quickly implemented mobile application with a map. This was requested by her followers, who wanted an easier way to sort of tips for trips. Directly in the application:
- Users can save favorite places
- Comment on them
- And rate them
The application also serves as an important business tool for Krista – she can insert advertisements for restaurants and work with sponsors. The key was to launch the app as quickly as possible and make it as clear as possible for tens of thousands of travelers around the Czech Republic.
Challenges we faced during the Amazing Places project
Realization: Popular mobile app for travelers and an embedded map
Together we have built an online embedded map and mobile application that allows the client to pursue their hobby – traveling – and make money, even with closed borders.
"Because we visited a large part of the places, my mother and I created a list of them in the cottage one afternoon and found a partner for the development of our application on the same day. We could develop our own solution, which would take months and would be difficult to invent and create, and we would miss a great opportunity in the form of releasing the application during the lockdown. Mapotic offered a modular and fast solution. I am very grateful for the readiness of Adam and Ivoš from Mapotic. The cooperation went smoothly and on time. For the last few days of the test run, Adam was always available to help me. In addition, they are great visionaries and are always thinking about how to improve the application and their maps with new features. So the Mapotic tool is really thought out almost to perfection with its functions. ”
Krista Audi, Founder of Amazing Places in the Czech Republic
The result: A fast-paced and configurable mobile application with a content management system for real-time management and user engagement
Together with Krista Audi, we have developed a new platform for gaining more followers and building a community around Amazing Places. The project also gained other opportunities for advertising, cooperation with sponsors, and promotion of the e-shop for travelers.
The result is the easy embedding of map sections or maps with filtered values directly into articles in HappyMag.cz magazine.
People can easily browse and search for interesting places in the application, where they can save selected trips and write their comments. Only one month passed from the initiation to the creation of the completed app, and over 10,000 users downloaded the app in the first twenty four hours. It has become the most downloaded application in the Czech Republic in the App store. You can also download it on Google Play.