MOBILE APPS

A mobile application for travel tips, developed by Mapotic, boosts Czech tourism

State agency CzechTourism operates popular travel portal KudyZnudy.cz, which offers thousands of points of interest. Find out how we managed to bring a large and daily updated travel tips database to a mobile app, without having to open a web portal.

CzechTourism approached us with the need for a solution that could easily and quickly provide users with interesting places, tips and events at their current location.

ABOUT CLIENT

CzechTourism is an official national agency that supports tourism and promotes the Czech Republic as a tourist destination at home and abroad. It organizes domestic and foreign conferences, supports the development of regional tourism and it helps local tourism organizations.

One of the agency’s long-term successful projects is the popular web portal KudyZnudy.cz. Clear evidence shows that the number of visitors has risen to 20 million per year.

Czech Tourism

“Mapotic designed a way to connect to the existing and constantly updated content database and managed to transform it into a mobile application in a short time. They constantly come up with ideas for further improvement. ”

Štěpánka Orsáková, chief editor of CzechTourism

Objective of the project: A mobile application that displays the most interesting events and tips for trips anywhere in the Czech Republic

KudyZnudy.cz has been one of the most sought-after leisure portals for many years, mainly thanks to tens of thousands of points of interest that are being updated daily. It offers a rich variety of points of interest for all types of travelers.

To expand the service and improve user access, we had to create a mobile app including tips for weekends, to attract travelers and to allow event organizers and tourism organizations to promote their services.

Unlike the website, the mobile app had to be focused on the user’s current geolocation. This allows us to show the most relevant and interesting events in their area.

Main benefits Mapotic has brought into the project

Leveraging existing data, rapidly fast and low cost launch of the mobile app
New acquisition channel, possibility to use the application for partners promotion sponsors
Connection to detailed analytics tools and gathering data about the most desired information
Web embedding, personalization of content and the creation of a user’s own favorite lists
Easy extending to other languages for foreign tourists using automated AI translations
A simple way for users to see what is happening nearby thanks to events & activities synchronisation

Implementation: Extending a successful project to the hands of users wherever they are

We have created a mobile app with a simple user interface, that offers event filtering and map viewing, as well as the ability to start navigation. The application does not necessarily need to know the user’s location – the event can be precisely filtered from the database. The user can manually select which regions or cities he or she is interested in and make it easy to plan trips for the next weekend.

You can also browse the map manually and view the points of interest displayed in several categories

In the KudyZnudy.cz project we addressed the following key aspects:

1
Another channel that delivers fresh tourist and cultural information to people

Due to the large amount of data and specific structure of information on the web, it was necessary to come with an optimal way of communication between frequently changing annotations to hundreds of updated events per week. In addition to events, there are tens of thousands of points of interest in the database, of which twenty thousand were selected for publication as tips for weekend trips in the application.

2
Smooth performance even at traffic peaks

One of the main challenges was the high popularity and attendance of the portal, which places high demands on the infrastructure and hosting providers. From the beginning, the design of the solution took into account the distribution of updates over time. The data on the mobile app is retrieved from different sources than the data on the client’s portal.

3
Map as a secondary way to navigate

Mapotic primarily is a map platform, with versatile designs. We make it easy to quickly present any existing data and display it on the web or in a mobile app. This enabled us to configure a communication bridge that modifies the original dataset into a usable form in a mobile application.

Challenges we faced while building app for the largest Czech tourism portal

  • Optimized map browsing with 18,000 points of interest with complex data structure
  • Reliable synchronisation for houndreds of events listings every week
  • User-friendly interface with filters and personalisation
  • Performance and speed optimization of a large-scale application
  • Data relevance when mobile device location sharing is off
  • Getting curated content to more users and helping them to discover less usual destinations

The result: Tourism Development Tool and a new communication channel

With the mobile application, the client has not only received a regularly updated database of weekend tips for every user, but also a tool for organizers, companies and other organizations who want to support their services and promote them.

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EUROPEAN UNION

European structural and investment funds Operation programme Prague – Growth Pole Czech Republic.

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In 2020, the company Mapotic, s.r.o received support from the European Structural and Investment Funds, implemented through the Operational Program Prague – Growth Pole of the Czech Republic and drawn through II. call of specialized vouchers (reg. no. CZ.07.1.02 / 0.0 / 0.0. / 16_027 / 0000607). The support was aimed at the participation of the Mapotic s.r.o. at the Prague implementation site in order to increase the competitiveness. The expected output is innovation and launch of other services and products of the company.

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