Case studies

Czech Tourism – Travel Tips

A mobile application with thousands of multilingual travel tips helps national agency to develop sustainable tourism
MOBILE APPS

A mobile application for travel tips, developed by Mapotic, boosts Czech tourism

State agency CzechTourism operates popular travel portal KudyZnudy.cz, which offers thousands of points of interest. Find out how we managed to bring a large and daily updated travel tips database to a mobile app, without having to open a web portal.

CzechTourism approached us with the need for a solution that could easily and quickly provide users with interesting places, tips, and events at their current location.

ABOUT CLIENT

CzechTourism is an official national agency that supports tourism and promotes the Czech Republic as a tourist destination both at home and abroad. It organizes domestic and foreign conferences, supports the development of regional tourism, and helps local tourism organizations.

One of the agency’s long-term successful projects is the popular web portal KudyZnudy.cz. Clear evidence shows that the number of visitors has risen to 20 million per year.

“Mapotic designed a way to connect to the existing and constantly updated content database and managed to transform it into a mobile application in a short time. They constantly come up with ideas for further improvement. ”

Štěpánka Orsáková, Chief Editor of CzechTourism

Objective of the project: A mobile application that displays the most interesting events and tips for trips anywhere in the Czech Republic

KudyZnudy.cz has been one of the most sought-after leisure portals for many years, mainly thanks to tens of thousands of points of interest that are being updated daily. It offers a rich variety of points of interest for all types of travelers.

To expand the service and improve user access, we had to create a mobile app including tips for weekends, to attract travelers and to allow event organizers and tourism organizations to promote their services.

Unlike the website, the mobile app had to be focused on the user’s current geolocation. This allows us to show the most relevant and interesting events in their area.

Main benefits Mapotic has brought into the project

Leveraging existing data, rapid and low-cost launch of the mobile app
New acquisition channel, option to use the application for partner promotion/sponsors
Connection to detailed analytics tools and gathering data about the most desired information
Web embedding, personalization of content, and the creation of user favorite lists
Easy extending to other languages for foreign tourists using automated AI translations
A simple way for users to see what is happening nearby thanks to events & activities synchronization

Implementation: Putting a successful project in the hands of users wherever they are

We have created a mobile app with a simple user interface that offers event filtering and map viewing, as well as the ability to start navigation. The application does not necessarily need to know the user’s location – the event can be precisely filtered from the database. The user can manually select which regions or cities he or she is interested in and make it easy to plan trips for the next weekend.

You can also browse the map manually and view the points of interest displayed in several categories.

Challenges we faced while building an app for the largest Czech tourism portal

  • Optimized map browsing with 18,000 points of interest with complex data structure
  • Reliable synchronization for hundreds of event listings every week
  • User-friendly interface with filters and personalization
  • Performance and speed optimization of a large-scale application
  • Data relevance when mobile device location sharing is off
  • Getting curated content to more users and helping them discover lesser-known destinations

The result: Tourism Development Tool and a new communication channel

With the mobile application, the client has not only received a regularly updated database of weekend tips for every user, but also a tool for organizers, companies, and other organizations who want to support their services and promote them.